Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it.

Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level.

In other words, if you want your business to succeed, branding is non-negotiable.

But why, exactly, is branding so important? What does it entail? And how do you brand your business in a way that’s going to have a real impact on your audience? In this article, we’re going to explore what branding is and how your business can reap its benefits in the most effective way.